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The Vergecast
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The Illusion of Metrics
This chapter explores the misleading nature of social media metrics, particularly focusing on the inflated views presented by platforms like X. It highlights the broader implications of such data in shaping public perception and behavior, emphasizing the need for critical analysis of these statistics. The discussion contrasts traditional media metrics with the opaque data of the digital age, raising important questions about reliability and industry practices in evaluating content success.
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