Invest in Your Core Competency and Core Strategy

Samir Salman: I think that in a sense you've got to have a clear sense of what your core competence and core strategy is. There's some things we absolutely must invest in, he says. "Natural language speech and voice are going to be fundamental to the changing UI," Samir adds. Microsoft Bob was kind of like a low-end word processor and spreadsheet. It flopped miserably but at least it didn't lose so much money as many others did.