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MessageDesk: Kyle Kuczynski on ruthless prioritization and outsized results
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The Importance of Customer Success in the SMB Audience
The expectation is when you're going to market and you're talking to an SMB audience, they expect the kind of consumer grade experience that super crisp apps like WhatsApp or Slack provide. And if your product is really not up to snuff, it's tough too because we're early stage. It's interesting just to think about the needs and the requirements from both a marketing and sales perspective for these two completely different pipelines that really do kind of interweave and intersect but have to be thought of in different ways.
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