From Keyword Focus to Conversational, Intent-Driven Content

In this episode of Search With Candour, Jack Chambers-Ward hosts Pablo Lopez to discuss the future of clickless SERPs and their impact on SEO.

They delve into the widespread adoption of AI in search engines like ChatGPT and Google's AI Mode, the effects on user journeys, and the shift from traditional SEO tactics to strategies focused on direct traffic and brand loyalty.

Pablo shares valuable insights on audience understanding, content strategy, and the importance of integrating SEO with other digital marketing channels.

If you're looking to stay ahead in the evolving world of SEO, this conversation is a must-watch!

Follow Pablo

• Dept Agency: https://www.deptagency.com/   
• Pablo on LinkedIn: https://www.linkedin.com/in/pablolopezm/ 

Pablo’s Recommendations

• https://ahrefs.com/blog/zero-click-search/ 

• https://ipullrank.com/how-ai-mode-works 

• https://seofomo.co/ 

  
  

00:00 Introduction

01:26 Welcome to Search With Candour

02:54 Introducing Pablo Lopez

04:02 The Future of Clickless SERPs

07:51 User Adaptation to AI Mode

10:58 Impact on User Behaviour and Trust

19:58 Shifting SEO Strategies

26:52 Measuring Success in a Clickless World

36:36 User-Focused Content and Brand Loyalty

38:39 SEO Strategies and Customer Understanding

40:27 Impact of AI on Publishing and Content Creation

50:54 Direct Traffic and Brand Recognition

57:54 Recommendations

01:07:44 Final Thoughts and Upcoming Episodes