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Dunkin' Donuts: Bob Rosenberg

Wisdom From The Top with Guy Raz

CHAPTER

Introduction

Bob Rosenberg is the former CEO of Dunkin' Donuts. At age 25, he took over the family business and turned it into one of the largest coffee and donut chains in the world. The company was hemorrhaging cash because of an overly ambitious expansion. In a sudden twist of fate, one of the franchise owners came up with a product that actually saved the company.

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