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Growing a Small 1st Acquisition into a Holdco Platform

Acquiring Minds

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The Value of Unlocking Data

Small businesses don't keep good data, right? I mean, they'll say they have a CRM, Zoho or something, and it's basically a big Rolodex. And the data is everywhere. It's not organized. So finding those right platforms is really important in order to enable that. We originally built it from scratch. Now we're reliant upon some SaaS programs that give us the data,. Then Max mixes and matches the data how he wants.

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