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Creating Immersive Experiences in Web3

Web3 Business Podcast

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The Importance of Community in Social Media

"It's becoming harder to do community in platforms where it's harder for the audience to see the content," he says. "There is something different about being a follower of a brand on YouTube or Facebook or TikTok versus being a owner of an NFT and being part of a group that is restricted to just 1000 or 10,000 holders." The trust element is also really important because you know, if you look at some of these communities that are coming together around ownership and something happens, you can see it.

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