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E601: Top 10 Sellers on Amazon

The Ecomcrew Ecommerce Podcast

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The Importance of Off-Amazon Branding and Demographic Targeting

This chapter focuses on the necessity of establishing a strong off-Amazon presence for brands aiming for success on the platform. It features Laura Geller, a makeup brand that targets middle-aged women, showcasing how aligning products with the preferences of this demographic can boost sales on Amazon.

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