How to Double Your Open Rate

If we have a piece of content going out on Tuesday, roughly eight days later, we'll just put it out and like, we're gonna re-send to that. And so we'll actually, unless it's something that's like time-bound, so like we're not gonna re-sent about our Black Friday promotion right after Black Friday, you know? But a podcast about, I'm sure I think so the podcast episode about Black Friday will kind of hyper-compress that. And we'll re-send like three times before Black Friday. We scheduled the recends, but every now and then we'll call it Audible and we'll be like, oh. That