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#169 Justin Harris | Troponin Nutrition, 1st Detachment

Dave Tate's Table Talk

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Are You Getting Rich From Vitamin D?

Justin Smith: We are basically, I'm going to say this, taking the risk that our consumer is an educated consumer. So we focus on a lot of free content and then pumping out different materials for that because we think that's going to help with brand awareness. And then, you know, on the financial side, like it's not as maybe attractive early on for an investor, right? so that's why we're self-funded for that very reason. The long and short of it is we're not getting rich from it.

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