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Radical Empathy with Seth Godin

User Defenders – UX Design & Personal Growth

00:00

How Apple Solved the Problem in Four Minutes

Seth Godin: Apple can solve the problem in four minutes. What can they do? Well, it's pretty simple. They know that you're moving, right? So if you were on a phone that is moving, then I can think of six different ways that I could differentiate passengers from drivers. And if I'm a driver, it's just not gonna work and there's no way to make it work.godin: The incremental change in our culture normalizes certain behaviors. We engage with it as part of our status. It gets really hard to undo the negative impacts of that change.

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