Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions
In Good Company with Nicolai Tangen
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From Sports to Strategy: A Journey Through Rivalry
This chapter narrates the journey of a professional athlete who transitioned from competitive sports to the corporate world of athletics, emphasizing the lessons learned in teamwork and resilience. It explores the fierce rivalry between Adidas and Puma, tracing its origins back to a family conflict, and reflects on the evolution of this competition in the sports industry. The discussion also highlights the strategic mindset necessary for leading a major brand, the significance of cultural connections, and the impact of innovation and collaboration in shaping the future of sports footwear.
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