103. Connecting Product to Value with Better Storytelling w/Jonathan Friedman
Presales Podcast by Presales Collective
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The Power of Storytelling in Sales
This chapter explores the essential role of storytelling in business, particularly in pre-sales, illustrating how it connects products to customer value. It examines the evolution of storytelling and its necessity in today's fast-paced world, emphasizing the importance of authenticity and emotional resonance to engage modern audiences.
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