3min chapter

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Ecommerce Is A Good Look For Saks Fifth Avenue

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CHAPTER

The Luxury Consumer Is Not Monolithic

Luxury consumer is not monolithic and I think it is really important for us to recognize that. We saw this in the pandemic and we'll continue to see this. Some of those customers are still shopping with us, some of those their lives have changed and they're shopping with with us less. But I think what that has meant is that we have now exposed a whole new generation of customers to luxury. And I think, you know, that will bear its fruit over the next number of years.

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