4min chapter

Marketing Against The Grain cover image

$200M Founder Reveals Why Ai Can’t Replace Top 10% Of Marketers (#135)

Marketing Against The Grain

CHAPTER

How to Be a Successful Company in the Future

The biggest thing that I think is going to be the change within B2B is like, what happens when every single homepage is fast and easy? And it really is because every software app has a natural language interface. That means we need to break free of the shackles of like this stuffy kind of B2B where sell things out loud in case people give us negative reviews on social. To be a successful company in the future, you have to win on video. Video is a hard place to win on the internet.

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