The Pros and Cons of Not Taking Subscriptions

If you want to really make a go of it commercially, then you've got to take subscriptions. New stand sales are a disaster because they get between forty five and 50 per cent back at some point in the future. A lot of times things aren't fulfilled. Even in the biggest retailers, you know, you can pay to go into retailers, and they don't put the stuff out,. There's nothing yo can do. It monopoly. So we had the stuff in place from the beginning. We sold about 400 subscriptions before an the launch of the first issue. The problem with er, with not taking subscriptions, is you rely on new stand sales. And there are frozen cons, definitely