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🚀 “Next stop: Mars” — SpaceX’s historic launch. Taco Bell’s name-your-price. Tesla’s empty CyberCab.

The Best One Yet

CHAPTER

Revolutionizing Fast Food Pricing and Entrepreneurial Psychology

This chapter explores Taco Bell's unique strategy of allowing customers to name their own prices for meals, enhancing the dining experience for different budgets. It also examines the psychological challenges in entrepreneurship, contrasting the founder and manager mindsets, and emphasizes the role of therapy in overcoming these obstacles.

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