2min chapter

How I Built This with Guy Raz cover image

ICYMI... HIBT Lab! Babish Culinary Universe: Andrew Rea

How I Built This with Guy Raz

CHAPTER

YouTubers Bring Home the Bacon

The first partner that we've worked with who we still work with today is Squarespace. They did a three episode deal with us and that was enough for me to like get champagne for me and swear I was like look at us we did this, they brought in our first deal which was our first you know kind of cash winful. So integrations are basically product placements in videos on YouTube so we do a 15% of the 15% to 30 second ad read at the top of the video and a 45 second ad read on the tail. Yep. Top and tail it is tails all this time and how YouTubers bring home the bacon.

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