The Magnum - Isn't It?

When he was a kid, the ice cream and van would arrive. The Magnum was top of the box - often over a pound at the time. And I think it was a moment early on in adulthood when I realised I could just buy one of these. It's that deluxe clunk of having your arms severed by a BMW door. Where it almost just doesn't matter. You're buying a lifestyle. A bag of lifestyle. When I bite into it, I really try and experience the thing you see in the ads. That crinkly sound is probably the same sound as gold makes.