41. Synthetic data for impact: how to innovate in health insurance with Daniela Pak-Graf, Merkur Innovation Lab
Data Democratization Podcast: Stories about AI, Data, and Privacy
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The Importance of Innovation in the Insurance Industry
The speakers discuss the driving force behind their work in a startup and the importance of innovation in the insurance industry. They talk about using data for various use cases such as predictions of claims and retention rates, as well as calculating focus groups for marketing and sales strategies. The chapter also explores the reason for having a separate subsidiary or daughter organization for innovation instead of integrating it within the main insurance company.
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