Having a large email list is an advantage for website owners. It means having a way to connect with their audience. They can also do remarketing email campaigns to boost their revenue.
For someone new in the online business space, building an email is truly a challenge. Is there a way to get your ideal number of email subscribers without wasting time and effort?
In this episode, Matt Molen came over to the show to discuss his email marketing strategies that can help your business grow.
Matt is the CEO of Email Crush and the creator of Email on Autopilot, the premiere course for content creators that want to transform their email newsletters into their most powerful marketing tools. In addition to the course, Matt provides one-on-one consulting and personal coaching to some of the world’s top content creators.
We have discussed the struggles of content creators with building and growing their email lists. Where would you start with email marketing for content website owners and bloggers? How do you create a lead magnet with what you already have? When they are on the list, what should you email them, and how often?
We also talked about Matt’s story about how he made the same revenue per month in the travel niche during COVID. How often should they run sales campaigns compared to value emails? Is there a ratio that Matt likes to use?
Lastly, Matt shared his favorite case study.
There’s so much value in this episode, so don’t miss it. Tune in now!
Episode Highlights
03:00 The struggles content creators have when building an email list
11:42 What is the best lead magnet to use to grow an email list?
17:31 How to treat people after they subscribe?
26:47 How many emails should you send out to subscribers?
30:46 Running email campaigns - how often should you do it?
35:25 Matt & Jaryd’s email software recommendations
37:14 Where can you find Matt?
Key Takeaways
➥ Matt discovered that most of clients have two big struggles in terms of building an email list. Number one is how to grow the list. They don't know how to get subscribers. And number two is being consistent.
➥ When creating a lead magnet, the best one to use is your existing traffic, which is your best source of this growth.
➥ The best way to know how many times you should email your subscribers is to ask them.
About The Guest
Matt Molen is the CEO of Email Crush and the creator of Email on Autopilot, the premiere course for content creators that want to transform their email newsletters into their most powerful marketing tools.
In addition to the course, Matt provides one-on-one consulting & personal coaching to some of the world’s top content creators.
Personally, Matt enjoys quiet walks on the beach, has a deep rooted fear of frogs, and secretly dreams of replacing Pat Sajak.
Resource Links
➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com)
➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/
➥ Sell your business to us here - https://www.buyingonlinebusinesses.co/sellyourbusiness
➥ Get 1-1 voice note coaching with Jaryd - https://app.coachvox.com/profile/jaryd-krause
➥ Convert Kit (Email Software Provider) - https://bit.ly/3DCwYQH
➥ Active Campaign (Email Software Provider - Jaryd’s Favorite) - https://bit.ly/3YpjboF
➥ Link Whisper (SEO tool for internal linking on websites) -https://bit.ly/3l7K7Ld
Connect with Matt Molen:
➥ https://emailcrush.com
➥ https://emailonautopilot.com
See omnystudio.com/listener for privacy information.
