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Ep 59: How to Create a Blockbuster Podcast (Part 2)

The Tim Ferriss Show

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The Story of a Celebrity

When you're working in an audio format, you need to operate in stories. We as humans are hard wired, i believe, to listen to narrative. You would never have turned off that podcast or that radio story at that moment. And that's why you want to operation in stories. That's a storya when you want a so what that is the power of a good narrative.

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