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9min chapter
Générer des milliers de leads grâce au SEO - Nathan Colson (Head of Organic Acquisition @Shine) - Conquête #55
Conquête
Optimisation du Score Business et IA
Ce chapitre explore la notion de score business dans la conversion des leads et l'impact des comparateurs en ligne sur la décision d'achat des clients. Les intervenants discutent de l'importance de l'analyse SEO et de la création de systèmes de scoring pour maximiser l'impact commercial des contenus. L'utilisation de l'intelligence artificielle pour le brainstorming d'idées et l'écriture inclusive est également mise en avant, soulignant ses applications innovantes dans le marketing.
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