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90. Rethink: Brains Love Stories – How Leveraging Neuroscience Can Capture People’s Emotions
Think Fast Talk Smart: Communication Techniques
The Power of Analogies
I think it's through what you're talking about, understanding your audience, making it relevant and connecting for sure. So this is generally one of the special ways in which human brains function very differently from computers. All the things that the sun does brains, human brains are particularly good at understanding the structure of things. And then understanding, okay, this is like this. It's a very powerful way to get information into people's minds.
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