I see a lot of resistance to it from from newsletter operators, especially the ones who are coming into this more from like the journalism side of things. It's just I want to write newsletters and I want to get paid for writing newsletters. And anything else is a distraction. If the free newsletter starts as the focus and kind of the main value driver, it's going to be harder to upsell them in a premium newsletter.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Carr of the Blakely Digital: an agency dedicated to helping newsletter operators grow their audience & revenue.
And Ryan knows a thing or two about newsletter growth. Ryan was the Growth Lead at The Hustle when they were acquired by Hubspot and now — with his agency — helps drive growth for newsletters like Bankless DAO and Matthew Berry's Fantasy Life, to name a few.
In this episode, Louis & Ryan discuss…
- 3 common traits of newsletters creating "high-quality content"
- The first—and most important—question Ryan asks new growth clients
- The best channels to test the waters with paid growth
- What's working right now for paid growth on Twitter
- ...and much more!
Other Links Mentioned
Blakely Digital
Ryan on Twitter
Louis on Twitter