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Combining Qual & Quant - Jeff Sauro, MeasuringU

Mixed Methods

CHAPTER

What Keeps You Doing This Particular Work?

I feel like so often UX researchers can get really focused on the qualside almost because you know, it it's a little bit hard to bridge that gap and Figure out how to collaborate with data scientists. So I think getting the satisfaction of actually contributing those conversations with data whether it be about better methods or outcome based evaluations is what keeps me going.

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