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COMO USAR A CRIATIVIDADE A FAVOR DO NEGÓCIO - COM CEO DA OGILVY, LUIZ FERNANDO MUSA | PAPO DE GESTÃO
G4 Podcasts: Gestão e Alta Performance
Estratégias de criação de anúncios e rivalidades de marcas
Discutindo a estratégia de criar anúncios propositadamente proibidos e a tendência do público brasileiro de torcer pelo mais fraco em disputas entre marcas, além da importância de ter um plano B ao criar conteúdo provocativo.
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