John Doerr: Measure What Matters (OKR’s)
Moonshots Podcast: Superstar mindsets and success habits
What Makes for a Good OKR?
Objective should not be easy. You should only expect to achieve up to two thirds of your objective in a single quarter. If an objective is achieved well before the end of the quarter, you weren't thinking big enough. And if you don't reach anywhere near that, you may have said an annual objective instead. Objectives are not projects with subtasks. They are aspirational goals which seek to improve your company.
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