How Coach Fox Came Up With the Idea for Coach Box

I felt like it was a business of my former self. The main question that lead to selling it actually was if I was going to start a business from scratch today, would it be this one? So that was partly how I knew it was time to sell that one. And then how did you come up with the idea for Coach Fox? It was 30 different ideas because you know what it's like, you think of an idea and then you kind of, if you let yourself, you could start it straight away. But we didn't let ourselves do any of that. We were like no domain names and nothing at all. Let's only go ahead with the one when we just can