How Entrepreneurs F*ck themselves with Alex Hormozi
How To Think With Dan Henry
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How to Persuade People to Believe You
The higher up the ticket amount, the more logic is employed in the purchase. The problem that most people experience is that they create unsubstantiated claims. When you have database or logical arguments, anyone can say them, right? Some of the more charismatic, emotional driven, maybe story driven, will be things that will build the founders business and the face based business earlier.
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