Apple is going to be a very tough franchise to replace, the greatest cashcow in history. The question is how do you build stickiness into your business? Mart, right? That's the kays. Ando yu. I am not loyal to either one. I go the cheaper fair every single time. Now, wober and left. Whith er b and b. What would be your worry for him? My worry is that, you know, yo bot, the intermediary business from ober on, intermediary businesses have advantages. They can scale up quickly. But like any business that scales up quickly, the question is, word, howDo you build stickier into your