25min chapter

The AIAS Game Maker's Notebook cover image

Indie Publishing and Southeast Asian Game Dev with Ysbryd Games' Brian Kwek

The AIAS Game Maker's Notebook

CHAPTER

The Spirit of Indie Publishing

This chapter explores the unique philosophy behind Ysbryd Games' approach to indie game publishing, emphasizing the importance of authenticity and emotional connection over market trends. The discussion highlights the success stories of games like Valhalla and Signalis, showcasing their impact on gaming culture and the significance of marketing in ensuring their narratives are recognized. Through personal anecdotes, the speaker reflects on the complexities of development, the unpredictability of success, and the aspiration to foster creativity within the gaming industry.

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