3min chapter

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Measurement Will Never Be Perfect, And That’s Okay

AdExchanger

CHAPTER

Is Attention Metrics a Conversion Tool?

I want to talk a little bit about attention metrics. I know attention and measuring attention, these are topics you're very interested in. How does the quality of a person's attention impact campaign ROI? Is that a measurable thing? And, like, do brands want to buy based on attention metrics yet?

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