4min chapter

Data Driven cover image

Lauren Tickner on Strategies for Building a Personal Brand

Data Driven

CHAPTER

How to Make Your Content Work for You

Don't make the assumption that everyone in your audience or desire an audience has read it. So I always split my content out into three groups. The top of the funnel style of posts, I found something that really works to me. And then the third type of content is literally just like a social media system which allows you to land between three and five high paying clients per week.

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