S2 E53 - Using Customer Research to Power Your Go-To-Market Strategy | Dave Rigotti
Stacking Growth | The B2B Marketing Podcast
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How Do You Dedicate Time to Share Use Cases?
I'm all about like showing people rather than telling. I think that's just so much more kind of powerful and we're at the point now where we have customers that employed some awesome use cases, some, some like really cool campaigns that that companies are running. So yes, you're showing the product, but it's more in a helpful way. Sometimes it'll just be scrolling LinkedIn and I'll like something or comment or sometimes I do have like time blocks throughout the week to spend time on on community. You know, this is a lot of thing about like a building such a big platform is these are like use cases that were like not what we made for; they didn't launch
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