Sally Kohn: Research is an area that has many different practices. She says the kind of practice she wants to have in doing research is sitting down with users and interviewing them. Kohn: introverts are good at playing a role, which might make people uncomfortable because I'm talking about being authentic but it's a choice.
Steve Portigal is a consultant who helps organizations build more mature user research practices. He’s the author of Interviewing Users: How to Uncover Compelling Insights and Doorbells, Danger, and Dead Batteries: User Research War Stories. He’s also the host of the Dollar to Donuts podcast about research leadership. In this conversation, we discuss the skills required for conducting successful interviews with users.
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