AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
Building a Trusted Business: 7 Specific Ideas to Implement in 2022
Staying Solo
How to Build Trust in Your Copywriting
A commonly used formula for copy writing in the on line business world is p a s or pass, which stands for problem agitation and solution. This type of copywriting works, but we have to ask, at what cost? Do you really want to agitate people? You want to shake them up like a snow globe about their pain points in order to get them to buy? I sure don't. From my point of view as an experienced copywriter and content crater, is that agitation does very little to create trust. Instead, you can build trust by approaching the sale with respect,. reverence for their problems and sharing how you may be able to help.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode