Building a Trusted Business: 7 Specific Ideas to Implement in 2022
Staying Solo
00:00
How to Build Trust in Your Copywriting
A commonly used formula for copy writing in the on line business world is p a s or pass, which stands for problem agitation and solution. This type of copywriting works, but we have to ask, at what cost? Do you really want to agitate people? You want to shake them up like a snow globe about their pain points in order to get them to buy? I sure don't. From my point of view as an experienced copywriter and content crater, is that agitation does very little to create trust. Instead, you can build trust by approaching the sale with respect,. reverence for their problems and sharing how you may be able to help.
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