Introduction

Has quarantine life left you in a digital daze? You're certainly not alone. Although we're all trying to stay safe and healthy in these times, we can't help but crave face-to-face interaction. We're looking for real, authentic conversations complete with eye contact. But how can we create that feeling for our audiences (and ourselves) when all we have are webinar platforms and virtual meeting rooms? Jay Acunzo, who is a podcast host, author, speaker and founder of Marketing Showrunners, has done his fair share of virtual experiences, and he has some strong thoughts about how COVID-19 is forcing marketers wake up from their digital daze and find new ways to connect with their communities.

During this discussion, he chats with Klaudia Tirico and Alicia Esposito about:

• What B2B event producers can learn from Stephen Colbert;
• Why it's more important than ever for brands to have strong points of view; and
• How B2B marketers can work their way up the "value pyramid" and build strong, engaged communities.

RELATED LINKS

• Learn more about Jay Acunzo
• Subscribe to his podcast
• Get a copy of his book, Break the Wheel