4min chapter

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The Flow Path to Entrepreneurial Success

Flow Radio

CHAPTER

Building an Entrepreneurial Culture in a Volatile Uncertain Market

Execution can be slowed down by bureaucratic processes and so what you have to do is build an entrepreneurial culture. You're never going to be able to predict the accoutrements of deep uncertainty. So if you can't predict, you've got to wait till the future unravels itself a little bit and then act quickly. scenario planning is one good way to do it.

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