This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

ESPN - The Sportsbook (388)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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The Importance of Responsibility in Content Marketing

Kai: When you get an audience that takes action and sort of, I think every one of us, you get to a point where you know what the numbers are or what's working. You can do things with 600 people that you can't do with 4,000 people. There was certainly some that came with an eyeball toward some that said, "I'm going to take advantage of this situation and make mischief" But if we were a day Portnoy, right, andDay Portnoy goes in, which he's done before, it gets a little bit nuts.

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