2min chapter

How I Built This with Guy Raz cover image

Discovery Channel and Curiosity Stream: John Hendricks

How I Built This with Guy Raz

CHAPTER

The Cable Operator's Way of Getting a Nickel or Dime

The idea was you'd go to an operator and say, haylo, you got ane content. We make great content. Here you go. And you would essentially offer it to them for free. The other was the route that ted turner went, which was building a channel that would get widely distributed any c charge advertising. When you can multiply a dime times four million homes a month, all ofa, ou syo have a decent revenue stream to help pay your delt keep the business going."

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