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EP #217 - Martin Eichenhofer: Carbon Champions

Swisspreneur Show

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How Do You Transition From Research to Commercialization?

I grew up in the ement surrounded by many farms and farmers. And one thing that i can certainly say is that farmers make usually very good business men, because they know how to negotiate,. So i think they're tatsurally where youill probably also have the business already in your d an a to degree. How do yo manage the transition from research to commercialization? That was actually not straight forward, to be honestlike, in english, they say, like pivoting a lot, right? It's all about long lasting relationships. Ye, certainly we all need to have success exactly. Otherwise it's not going to work. This is really a learning process will last five years

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