Inside Vox Media's podcast strategy
The Business of Content with Simon Owens
00:00
The Business Case for Conversational Podcasts
Lagt has been launching more narrative podcast lately. I imagine that's a lot more expensive than a kind of conversational podcast. If you can get those kinds of numbers with a conversational podcast, what's the business case for having these expensive narrative podcasts? It's a great question. And i think it's the way we see the business is there are a number of different kinds of shows, and each of those kind different shows and formats are going to have different production requirements,. Different listener dynamics and different cost structures and different ways of monetizing at the time.
Transcript
Play full episode
