7. Equiano Rum: the past, present and future of rum
The Spirits Business Podcast
00:00
The Premiumization of Rum
This chapter explores the premiumization trend within the rum category, highlighting its growth compared to other spirits like tequila and Cognac. It discusses the complexities of rum's market and the importance of its diverse origins, as well as the regulatory challenges faced by rum-producing regions. Emphasizing the increased consumer interest and investment in premium rum, the chapter underscores the need for better understanding and categorization within the industry.
Transcript
Play full episode
