Navigating Ticketing Fees and Market Dynamics

This chapter examines the complexities of ticketing fees and their effects on ticket prices, highlighting frustrations over high service charges. It discusses the competitive landscape of ticketing companies in the U.S., especially the dominance of Ticketmaster, while also addressing the need for alternative options. Additionally, the chapter touches on global ticketing practices, corporate sponsorships, and the strategic planning involved in organizing international tours to satisfy fan demand.