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Are You in a Danger Zone?
Companies should be able to charge either a high price or a low price for their product. These areas at lower prices, if you can afford them in terms of your margin, are actually lost opportunities. This affects completely what you can do in terms of what drives your business,. What you can spend on to get that sort of growth. And the reason why this is such a danger zone is because it will tend to fit in the wrong place on my next diagram two.