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The Law of the Stomach
Lifestyle creep is this idea that people sort of believe it while also not actually having it play out in their own life. So why? Like spending doesn't increase with income, even though we say things like that and reinforce this idea. And so I think the simplest analogy for this is what I call the law of the stomach: If you increased your income by 10x, would you eat 10 times more? But most people don't, right?