How to Timing Your Market Work

In a perfect world, you can conduct some interviews and actually get smart on an industry before you then craft let's say a more detailed web survey. That's typically accomplishable over a call it two week or so timeframe. If you expand that to that three or four week time period, I think it lets you do a couple of things. You've been speaking with the same experts, the same customers or the thinking just evolves. Doesn't mean the deal processes and all the other constraints and play always allow for that, but that does help.