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[Part 2] The Future of AI & Machine Learning in Advertising

Perpetual Traffic

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Is There a Way to Increase Productivity?

Ralph: I think this is maybe an impetus for people who have sat on the sidelines and have seen this happening. Maybe I should get into it. You don't necessarily need to be the world's expert, but at least start exploring it. Because I think it's just going to become more and more powerful as time goes on. When is that point where the agency actually is no longer existing? He says he thinks nitching down into Google was a good decision. But it also put me in a position to be usurped.

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