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3min chapter
Breaking Away From Low-Quality Data
AdExchanger
The Ad Tech Crisis Facing Legacy Media
This chapter examines the significant challenges traditional media faces in the ad tech landscape, focusing on data quality and audience measurement. It highlights the urgent need for legacy media to improve their standards and adapt to compete with tech giants, or risk becoming obsolete.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode